Pre-order or purchase the paperback edition of The Invisible Gorilla on or before June 11, 2011 to make a $5 donation to ASF. If ASF is selected most often at the end of the promotion, we will receive an additional $2,000 donation!
The book, which examines the illusion of cause, or our tendency to see casual patterns where none exist, features a special chapter on the vaccine-autism controversy, and includes quotes and opinions from ASF board member Dr. Paul Offit.
To support ASF, here’s what you need to do:
Step 1: Purchase the paperback edition
Pre-order or purchase the paperback edition of The Invisible Gorilla on or before June 11, 2011. You can purchase from your local bookstore or online via the links provided on the authors’ website (http://www.theinvisiblegorilla.com/charity_buypaperback.html). After buying the book, return to the authors’ website and proceed to Step 2.
Step 2: Provide your information and select Autism Science Foundation to receive the donation
Use this form to provide your information. You will need to provide your name, email address, and city/state. You will also need to know the name of the store where you purchased the book, the date you bought it, and the exact price you paid. Finally, indicate that you would like your donation to go to ASF in the drop-down and then hit “submit.”
**Make sure to complete step 2 and select Autism Science Foundation, otherwise, the proceeds will NOT BENEFIT ASF to support critical autism research.**
About The Invisible Gorilla
In The Invisible Gorilla, authors Christopher Chabris and Daniel Simons explore what they call “everyday illusions”. The book examines the illusion of cause, or our tendency to see casual patterns where none exist. To demonstrate their observations, similar to social scientist Malcolm Gladwell and economist Steven Levitt, Chabris and Simons investigate social factors and breakdown the reasoning behind them using psychological principles of cognition and reasoning. Chabris and Simons focus on why people see patterns and how cognitive limitations lead us to see causes when we shouldn’t—such as the case of autism and vaccines, which is featured largely in the book. Read The Invisible Gorilla to learn more about why people mistakenly pronounced the association between vaccines and autism, and help support ASF’s funding of critical autism research!
To learn more about The Invisible Gorilla, visit http://www.theinvisiblegorilla.com/
To find out more about the fundraiser, visit http://www.theinvisiblegorilla.com/charity.html